Wednesday, September 29, 2010

History of Typography


Time period- 1919

Where- Weimar, Germany

Who- german architect Walter Gropius

The core concept of Bauhaus was to re-imagine the materials of the world to reflect the unity of all arts. It combined fine arts and design education, the curriculum started with studies on materials, color theory and formal relationships in preparation for more specialized studies.

At the Bauhaus, typography was conceived as both as empirical means of communication and an artistic expression, with visual clarity stressed above all.

Bauhaus was mostly influential because it went against the standards of font and how text should be positioned on paper, in a time and country where everything was being very closely controlled by the government. They dared to take order and rearrange text and in doing so they made a very liberating statement.

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