Typeface Profile.

This is one of the most common forms of typeface and is, in fact, notable. The opposing form of typeface wherein the lines in the letters are broken up is known as black-letter. Antiqua type faces are modeled after antique Roman and Carolingian writing. Antiqua typefaces are those designed between about 1470 and 1600, specifically those by Nicolas Jenson and Aldine roman. Antiqua script is called old style, differentiated from modern styles by the more or less uniform thickness of all strokes and by slanted serifs.

History of Type.

Pictogram-History

While cave paintings, dating as far back as 20,000 B.C. are the first evidence of recorded pictures, true written communication is thought to have been developed some 17,000 years later by the Sumerians, around 3500 B.C.

They are known to have recorded stories and preserved records using simple drawings of everyday objects, called pictogram.

Pictogram- Modern uses

Pictogram remain in common use today, serving as pictorial, representational signs, instructions, or statistical diagrams. Because of their graphical nature and fairly realistic style, they are widely used to indicate public toilets, or places such as airports and train stations.Pictographic writing as a modernist poetic technique is credited to Ezra Pound, though French surrealist accurately credit the Pacific Northwest American Indians of Alaska who introduced writing, via totem poles.

Printing Process

From extensive searching and asking many Graphic Designer students, I have come across and artist by the name of Andy Warhol, a famous artist mostly renowned for his silkscreen pop art of Marylin Monroe. Now, the process of silk-screening is very difficult as in you have to start from scratch and the materials are not exactly easy to get. I may try to do my own when i figure out how to get every thing together and make it a project. From the way it is done, many different processes and projects can be done.

I would actually recommend doing a movie poster this way because you can control the negative spacing while painting. Being in control of how you can form the lettering without having to use a pre-formed platform makes this a more profitable way to enjoy making something that is your own. (I apologize for not having a picture, the button wouldn't let me click it.)

"http://www.reuels.com/reuels/Silk_Screen_Printing_Instructions.html">http://www.reuels.com/reuels/Silk_Screen_Printing_Instructions.html

http://www.fontshop.com/fonts

Unfortunately, other companies do not sell this type font, but it is a personal designed font that ranges from 200.00$ to 400.00$ for font "families". I cannot for the life of me understand why someone would pay almost their whole weeks pay for a font. But for the initial reasoning, you only have to pay the one fee.
"Freelance Designers invest in those fonts for their duration of their career. These fonts are readily available for their immediate use for any design project, large or small." -Bianca Ramos, Graphic Design Major

http://www.evertype.com/celtscript/fonthist.html


DESIGNER: John Kearney
TIME PERIOD: 1571- 1658
CLASSIFICATION: Gaelic
During the early 16th century, a type was passed around Europe. The Irish had a specific language called "Gaelic", which was hand written or carved in gorgeous loops, curls and various flowery aspects. A man by the name of John Kearney, who was from Dublin, created the typeface for the Gaelic language and passed the blocks unto England.For the use of the Gaelic type, it would make a very eye catching and pleasing poster type. If you were to look at the type style on Tolken's book.... his very old, paper back copy of "The Hobbit" has it's cover typed with the Gaelic style, which gives it the feeling of an old fantasy tale about to be told. So many messages can be used visually by using the Gaelic type.

History of Asian Typography

The history of typography is a very broad topic to cover. For instance, many countries around the world have their own take of how they print their own lettering. Many countries have started with wood, steel and ink. One country in particular, Japan, has a very unique way of creating type. During the feudal era of Japan, many of the writing were done by calligraphy, which is the painting of letters with a brush of various tip sizes and a small well of ink. This was a painstakingly long and tedious endeavor.
As the turn of the century came, the wooden blocks were made as was a different method of lettering. Each wooden block would have a word embossed in the wood and each block would painted over with ink and lined up in an order desired. they are then placed in between two wooden presses and pressed down upon with force. The picture provided has a form of the woodblock pressing on a tranquil Japanese scroll.

In my own personal belief, the Japanese lettering can also be counted a-s an art form as well as well as a historical advancement of mass production of documents.

Foundry Review

Linotype.com is a large online font retailer, offering a collection 10,000+ fonts for sale. The company itself is part of Linotype GmbH, which is actually the current form of the original Mergenthaler Linotype Company. They have partners in over 20 countries around the world, and hold 30+ awards from 1998-2010 for their various individual fonts and font collections.

Their top 5 sellers are Neue Helvetica, Helvetica, Avenir, Optima, and Rotis Sans Serif. Pricing for single font weights starts at $26. This is fairly affordable for someone needing only one or two types for a given font face. A competitor of Linotype.com is FontShop. Both companies offer reasonable pricing for font collections (FS does have some pricier offerings with their top sellers), although FontShop seems to offer a larger amount of fonts overall.

I would say that Linotype.com is a competitive retailer. They have a nice collection of font families on their website, and very reasonable prices as well. Their offerings seem to suit a wide variety of customers in a number of fields.

Linotype.com